Spark an idea:
To support the launch of the Marvel Heroes massively multiplayer online roleplaying game, Gazillion partnered with Dell Alienware for several exclusive giveaways and sweepstakes.
Ignite a plan:
- Consumer Sweepstakes Prizes: Alienware X51 desktop computer, Founders Program Ultimate Packs
- Consumer Giveaway: Early beta access to play Marvel Heroes, exclusive Iron Man in-game armor
- Custom landing pages on Alienware Arena website
- Alienware Arena homepage banner ads
- Alienware Insider, Alienware Arena, and Marvel Heroes newsletters
- Social media posts on Facebook and Twitter
